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Manager's Guide to Marketing advertising and Publicity

Callen, Barry

Manager's Guide to Marketing advertising and Publicity - NA - New York: Mc Graw HIll ,2010. - xv,958p. N.A Original

Includes Index

ISBN: 9780071627962

Subjects--Personal Names:
Social Sciences

Subjects--Topical Terms:
Management

Dewey Class. No.: 685.8 CAL

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Manager's Guide to Marketing advertising and Publicity