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Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management

Linoff, Gordon S.; Berry, Michael J. A.

Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management - 3rd - New Delhi: John Wiley and Sons ,2011. - 306p. 0 Original

Includes Index

ISBN: 9788126534722

Subjects--Personal Names:
Management

Subjects--Topical Terms:
Management

Dewey Class. No.: 658.802 LIN

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Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management