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Consumer Behaviour: implication for marketing strategy

Neal, Cathy.

Consumer Behaviour: implication for marketing strategy - NA - Australia: Mcgraw Hill Pvt Ltd ,2006. - xxi,738p. N.A Original

Includes Index

ISBN: 74713493

Subjects--Personal Names:
Management

Subjects--Topical Terms:
Management

Dewey Class. No.: 658.83420994 NEA

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Consumer Behaviour: implication for marketing strategy