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Advertising &IMC: principles and practice

Moriarty, Sanndra; Mitchell, Nancy D.

Advertising &IMC: principles and practice - 10th - New Delhi: Pearson Education ,2016. - 878p. 0 Original

Includes Index

ISBN: 9789332574144

Subjects--Personal Names:
Social Sciences

Subjects--Topical Terms:
Management

Dewey Class. No.: 659.1 Mor

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Advertising &IMC: principles and practice