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Service Marketing: Integrated customer focus across the firm

Zeithaml, Valarie.

Service Marketing: Integrated customer focus across the firm - 6th - New Delhi: McGraw Hill Education (India) Private Limited ,2013. - 770p. NA Original

Includes Index

ISBN: 9781259026812

Subjects--Personal Names:
Management

Subjects--Topical Terms:
Management

Dewey Class. No.: 658.8 ZEI

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Service Marketing: Integrated customer focus across the firm