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Marketing Strategy and Competitive Positioning

Hooley, Graham; Piercy, Nigel F.

Marketing Strategy and Competitive Positioning - 5th - Uttar Pradesh: Pearson Education Inc ,2012. - 349p. NA Original

Includes Index

ISBN: 9780273740933

Subjects--Personal Names:
Management

Subjects--Topical Terms:
Management

Dewey Class. No.: 658.802 HOO

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Marketing Strategy and Competitive Positioning