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Strategic Brand Management: building, measuring, and managing brand equity

Keller, Kevin Lane; Parameswaran, Ambi M. G.

Strategic Brand Management: building, measuring, and managing brand equity - 4th - Uttar Pradesh: Pearson Education Inc ,2018. - xix,436p. NA Original

Includes Index

ISBN: 9789332542204

Subjects--Personal Names:
Management

Subjects--Topical Terms:
Management

Dewey Class. No.: 658.827 KEL

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Strategic Brand Management: building, measuring, and managing brand equity