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Integrated Marketing Communication in Advertising and Promotion

Shimp, Terence A.

Integrated Marketing Communication in Advertising and Promotion - 8th - New Delhi: Cengage Learning ,2010. - xxxi, 527p. 0 Original

Includes Index

ISBN: 9788131516522

Subjects--Personal Names:
Management

Subjects--Topical Terms:
Management

Dewey Class. No.: 658.802 SHI

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Integrated Marketing Communication in Advertising and Promotion