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Services Marketing: people technology strategy

Lovelock, Christopher

Services Marketing: people technology strategy - 7th - New Delhi: McGraw Hill Education (India) Private Limited ,2017. - 462p. NA Original

Includes Index

ISBN: 9788131759394

Subjects--Personal Names:
Management

Subjects--Topical Terms:
Management

Dewey Class. No.: 658.8 ZEI

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Services Marketing: people technology strategy