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Marketing Management: a strategic decision-making approach

Mullins, John W.

Marketing Management: a strategic decision-making approach - 7th - New Delhi: McGraw Hill Education (India) Private Limited ,2010. - Various pages 0 Original

Includes Index

ISBN: 9781259097201

Subjects--Personal Names:
Management

Subjects--Topical Terms:
Management

Dewey Class. No.: 658.8 MUL

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Marketing Management: a strategic decision-making approach