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Marketing Metrics: the managers guide to measuring marketing performance

Bendle, Neil T.

Marketing Metrics: the managers guide to measuring marketing performance - 3rd - New Delhi: Pearson Education ,2016. - 428p. 0 Original

Includes Index

ISBN: 9789332578050

Subjects--Personal Names:
Management

Subjects--Topical Terms:
Management

Dewey Class. No.: 658.83 BEN

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Marketing Metrics: the managers guide to measuring marketing performance