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Advertising and Promotion: an integrated marketing communications perspective

Belch, George E.

Advertising and Promotion: an integrated marketing communications perspective - 9th - New Delhi: McGraw Hill Education (India) Private Limited ,2013. - 460p. 0 Original

Includes Index

ISBN: 9781259026850

Subjects--Personal Names:
Social Sciences

Subjects--Topical Terms:
Management

Dewey Class. No.: 659.1 BEL

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Advertising and Promotion: an integrated marketing communications perspective