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The Marketing Pathfinder: key concepts and cases for marketing strategy and decision making

Stewart, David ; Saren, Michael

The Marketing Pathfinder: key concepts and cases for marketing strategy and decision making - NA - New Delhi: John Wiley & Sons ,2014. - 495p. 0 Original

Includes Index

ISBN: 9781119961765

Subjects--Personal Names:
Management

Subjects--Topical Terms:
Management

Dewey Class. No.: 658.802 STE

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The Marketing Pathfinder: key concepts and cases for marketing strategy and decision making