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Beyond Advertising: creating value through all customer touchpoints

Wind, Yoram ; Hays, Catharine Findiesen

Beyond Advertising: creating value through all customer touchpoints - NA - New Delhi: John Wiley & Sons ,2016. - 460p. NA Original

Includes Index

ISBN: 9788126563418

Subjects--Personal Names:
Social Sciences

Subjects--Topical Terms:
Management

Dewey Class. No.: 659.1 WIN

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Beyond Advertising: creating value through all customer touchpoints