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Principles of Marketing

Kotler, Philip ; Armstrong, Gary

Principles of Marketing - 7th - New Jersey: Printice- Hall Int. ,1996. - x,389p. NA Original

Includes Index

ISBN: 131902083

Subjects--Personal Names:
Management

Subjects--Topical Terms:
Management

Dewey Class. No.: 658.8 KOT

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Principles of Marketing