Services Marketing: people, technology, strategy

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Material type: Text

TextPublication details: New Delhi: Pearson Education ,2006.Edition: 5thDescription: 858p. 0 OriginalISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	UITU Library	Managament Sciences	658.8 LOV (Browse shelf(Opens below))	Available		Q12187

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Previous	658.8 KOT Principles of marketing	658.8 KUR Principles of Contemporary Marketing	658.8 LAM MKTG: Principles of Marketing	658.8 LOV Services Marketing: people, technology, strategy	658.8 LOV Services Marketing: people technology strategy	658.8 MUL Marketing Management: a strategic decision-making approach	658.8 MUR The marketing gurus: lessons from the best marketing books of all time	Next

Includes Index

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