Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

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Material type: Text

TextPublication details: New Delhi: Cengage Learning ,2013.Edition: 9thDescription: vii, 208p. 0 OriginalISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	UITU Library	Managament Sciences	658.82 SHI (Browse shelf(Opens below))	Available		Q13507

Previous						No cover image available		Next
Previous	658.8180285554 CAR Excel Sales Forecasting for Dummies	658.82 BOO Winning Sales Letters	658.82 PET The Ultimate Marketing Toolkit: ads that attracts customers, brouchers that create buzz, web sites that wow.	658.82 SHI Advertising, Promotion, and Other Aspects of Integrated Marketing Communications	658.820954 CHO Successful Promotions Build Successful Brands.	658.827 KAP Reinventing the brand	658.827 KEL Strategic Brand Management: building, measuring, and managing brand equity	Next

Includes Index

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