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MKTG: Principles of Marketing
Material type:
TextPublication details: New Delhi: Cengage Learning ,2012.Edition: 1stDescription: 312p. 0 OriginalISBN: - 9788131520345
- 658.8 LAM
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UITU Library | Managament Sciences | 658.8 LAM (Browse shelf(Opens below)) | Available | Q13775 |
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| 658.8 KOT A Framework for Marketing Management | 658.8 KOT Principles of marketing | 658.8 KUR Principles of Contemporary Marketing | 658.8 LAM MKTG: Principles of Marketing | 658.8 LOV Services Marketing: people, technology, strategy | 658.8 LOV Services Marketing: people technology strategy | 658.8 MUL Marketing Management: a strategic decision-making approach |
Includes Index
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