The Marketing Pathfinder: key concepts and cases for marketing strategy and decision making

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Material type: Text

TextPublication details: New Delhi: John Wiley & Sons ,2014.Edition: NADescription: 495p. 0 OriginalISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	UITU Library	Managament Sciences	658.802 STE (Browse shelf(Opens below))	Available		Q14186

Previous						No cover image available		Next
Previous	658.802 RUH Product release planning: methods, tools and applications	658.802 SHI Integrated Marketing Communication in Advertising and Promotion	658.802 SMA The Agile Marketer	658.802 STE The Marketing Pathfinder: key concepts and cases for marketing strategy and decision making	658.802 STE The Marketing Pathfinder: key concepts and cases for marketing strategy and decision making	658.804 CHE Key account management: a compelete action kit of tools and techniques for achieving profitable key supplier	658.804 HUT B2B Marketing: a south-Asian perspective	Next

Includes Index

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