Callen, Barry <br/><br/>
Manager's Guide to Marketing advertising and Publicity 

 - NA 
 - New York:  Mc Graw HIll  ,2010. 
 - xv,958p.  N.A  Original 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>9780071627962 
<br/><br/><label>Subjects--Personal Names: </label><br/>Social Sciences
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>685.8 CAL