00433nam a2200157Ia 4500008004100000020001800041082001400059100001800073245005900091250000700150260003600157300002800193500001900221600002000240650001500260240925s9999    xx            000 0 und d  a9780071627962  a685.8 CAL  aCallen, Barry 0aManager's Guide to Marketing advertising and Publicity  aNA  aNew York:bMc Graw HIllc,2010.  axv,958p.bN.AfOriginal  aIncludes Index  aSocial Sciences  aManagement