TY  - BOOK
AU  - Callen, Barry
TI  - Manager's Guide to Marketing advertising and Publicity
SN  - 9780071627962
U1  - 685.8 CAL 
PY  - 2010///
CY  - New York
PB  - Mc Graw HIll
KW  - Social Sciences
KW  - Management
N1  - Includes Index
ER  -