TY  - BOOK
AU  - Linoff, Gordon S.; Berry, Michael J. A.
TI  - Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
SN  - 9788126534722
U1  - 658.802 LIN 
PY  - 2011///
CY  - New Delhi
PB  - John Wiley and Sons
KW  - Management
N1  - Includes Index
ER  -