TY  - BOOK
AU  - Zikmund, William G.; Babin, Barry J.
TI  - Essentials of Marketing Research
SN  - 9780324320879
U1  - 658.83 ZIK 
PY  - 2007///
CY  - London
PB  - Thomas lear
KW  - Management
N1  - Includes Index
ER  -