TY  - BOOK
AU  - Neal, Cathy.
TI  - Consumer Behaviour: implication for marketing strategy
SN  - 74713493
U1  - 658.83420994 NEA 
PY  - 2006///
CY  - Australia
PB  - Mcgraw Hill Pvt Ltd
KW  - Management
N1  - Includes Index
ER  -