TY  - BOOK
AU  - Kotabe, Masaaki ; Helsen, Kristiaan
TI  - Global Marketing Management
SN  - 471353906
U1  - 658.848 KOT 
PY  - 2014///
CY  - England
PB  - Johan Wiley + sons
KW  - Management
N1  - Includes Index
ER  -