00405nam a2200157Ia 4500008004100000020001800041082001400059100001900073245002800092250000900120260004000129300002900169500001900198600001500217650001500232240925s9999    xx            000 0 und d  a9789332558472  a658.8 KOT  aKotler, Philip 0aPrinciples of Marketing  a15th  aIndiana:bPearson Educationc,2016.  axxxii,557p.b0fOriginal  aIncludes Index  aManagement  aManagement