00421nam a2200157Ia 4500008004100000020001800041082001400059100001900073245004100092250000800133260004200141300003100183500001900214600001500233650001500248240925s9999    xx            000 0 und d  a9789332575394  a658.8 KOT  aKotler, Philip 2aA Framework for Marketing Management  a6th  aNew Delhi:bPearson Educationc,2016.  axxviii, 476p.b0fOriginal  aIncludes Index  aManagement  aManagement