Lovelock, Christopher ; Wirtz, Jochen <br/><br/>
Services Marketing: people, technology, strategy 

 - 5th 
 - New Delhi:  Pearson Education  ,2006. 
 - 858p.  0  Original 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>9788177584509 
<br/><br/><label>Subjects--Personal Names: </label><br/>Management
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8 LOV