TY  - BOOK
AU  - Lovelock, Christopher ; Wirtz, Jochen
TI  - Services Marketing: people, technology, strategy
SN  - 9788177584509
U1  - 658.8 LOV 
PY  - 2006///
CY  - New Delhi
PB  - Pearson Education
KW  - Management
N1  - Includes Index
ER  -