TY  - BOOK
AU  - Wells, William
TI  - Advertising: principles and practice
SN  - 9788131714140
U1  - 659.1 WEL 
PY  - 2006///
CY  - New Delhi
PB  - Pearson Education
KW  - Social Sciences
KW  - Management
N1  - Includes Index
ER  -