TY  - BOOK
AU  - Hawkins, DEL I.
TI  - Consumer Behavior: building marketing strategy
SN  - 9789351344797
U1  - 658.8342 HAW 
PY  - 2014///
CY  - New Delhi
PB  - McGraw Hill Education (India) Private Limited
KW  - Management
N1  - Includes Index
ER  -