TY  - BOOK
AU  - Hooley,  Graham; Piercy, Nigel F.
TI  - Marketing Strategy and Competitive Positioning
SN  - 9788131727997
U1  - 658.802 HOO 
PY  - 2009///
CY  - Uttar Pradesh
PB  - Pearson Education Inc
KW  - Management
N1  - Includes Index
ER  -