00692nam a2200193Ia 4500008004100000020001800041082001600059100004900075245007900124250000800203260005000211300002400261500001900285600001500304650001500319942000700334952014000341999001700481240925s9999 xx 000 0 und d a9789332542204 a658.827 KEL aKeller, Kevin Lane; Parameswaran, Ambi M. G. 0aStrategic Brand Management: building, measuring, and managing brand equity a4th aUttar Pradesh:bPearson Education Incc,2018. a100p.bNAfOriginal aIncludes Index aManagement aManagement cBK 001040708MANaUITUbUITUd2018-12-17eBook World Internationalg1716.03l0o658.827 KELpQ12379r2024-09-25 07:16:26w2024-09-25yBK c14878d14878