00400nam a2200157Ia 4500008004100000020001800041082001500059100002000074245002300094250000900117260004400126300002300170500001900193600001500212650001500227240925s9999    xx            000 0 und d  a9788126563531  a658.83 AAK  aAaker, David A. 0aMarketing Research  a11th  aNew Delhi:bJohn Wiley and Sonsc,2013.  a350p.b0fOriginal  aIncludes Index  aManagement  aManagement