00447nam a2200157Ia 4500008004100000020001800041082001400059100004300073245004600116250000900162260004000171300002400211500001900235600002000254650001500274240925s9999    xx            000 0 und d  a9789332574144  a659.1 MOR  aMoriarty,  Sanndra; Mitchell, Nancy D. 0aAdvertising &IMC: principles and practice  a10th  aIndiana:bPearson Educationc,2016.  a690p.bNAfOriginal  aIncludes Index  aSocial Sciences  aManagement