TY  - BOOK
AU  - Moriarty,  Sanndra; Mitchell, Nancy D.
TI  - Advertising &IMC: principles and practice
SN  - 9789332574144
U1  - 659.1 MOR 
PY  - 2016///
CY  - Indiana
PB  - Pearson Education
KW  - Social Sciences
KW  - Management
N1  - Includes Index
ER  -