@book{15222,
	author = {Keller, Kevin Lane; Parameswaran, Ambi M. G.},
	title = {Strategic Brand Management: building, measuring, and managing brand equity},
	publisher = {Pearson Education Inc},
	year = {,2018.},
	address = {Uttar Pradesh:},
	edition = {4th},
	note = {Includes Index}
}