Shimp, Terence A. <br/><br/>
Integrated Marketing Communication in Advertising and Promotion 

 - 8th 
 - New Delhi:  Cengage Learning  ,2010. 
 - xxxi, 527p.  0  Original 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>9788131516522 
<br/><br/><label>Subjects--Personal Names: </label><br/>Management
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.802 SHI