Lovelock, Christopher <br/><br/>
Services Marketing: people technology strategy 

 - 7th 
 - New Delhi:  McGraw Hill Education (India) Private Limited  ,2017. 
 - 462p.  NA  Original 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>9788131759394 
<br/><br/><label>Subjects--Personal Names: </label><br/>Management
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8 ZEI