TY  - BOOK
AU  - Lovelock, Christopher
TI  - Services Marketing: people technology strategy
SN  - 9788131759394
U1  - 658.8 ZEI 
PY  - 2017///
CY  - New Delhi
PB  - McGraw Hill Education (India) Private Limited
KW  - Management
N1  - Includes Index
ER  -