TY  - BOOK
AU  - Malhotra, K. Naresh ; Dash, Satyabhushan
TI  - Marketing Research: an applied orientation
SN  - 9788131731819
U1  - 658.83 MAL 
PY  - 2011///
CY  - New Delhi
PB  - Pearson Education
KW  - Management
N1  - Includes Index
ER  -