00468nam a2200157Ia 4500008004100000020001800041082001400059100002300073245008400096250000800180260004200188300003100230500001900261600001500280650001500295240925s9999 xx 000 0 und d a9788131731635 a658.8 AND aAnderson, James C. 0aBusiness Market Management (B2B): understanding, creating, and delivering value a3rd aNew Delhi:bPearson Educationc,2011. aVarious pagesb0fOriginal aIncludes Index aManagement aManagement