TY  - BOOK
AU  - Mullins, John W.
TI  - Marketing Management: a strategic decision-making approach
SN  - 9781259097201
U1  - 658.8 MUL 
PY  - 2010///
CY  - New Delhi
PB  - McGraw Hill Education (India) Private Limited
KW  - Management
N1  - Includes Index
ER  -