Hoffman, K. Douglas <br/><br/>
Services Marketing: concepts, strategies and cases 

 - 5th 
 - Australia:  CENGAGE Learning  ,2017. 
 - 598p.  0  Original 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>9789386858771 
<br/><br/><label>Subjects--Personal Names: </label><br/>Management
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8 HOF