TY  - BOOK
AU  - Keller, Kevin Lane; Parameswaran, Ambi M. G.
TI  - Strategic Brand Management: building, measuring, and managing brand equity
SN  - 9789332542204
U1  - 658.827 KEL 
PY  - 2018///
CY  - India
PB  - Pearson Education
KW  - Management
N1  - Includes Index
ER  -