TY  - BOOK
AU  - Wirtz,  Jochen; Lovelock,  Christopher
TI  - Services Marketing
SN  - 9789332587687
U1  - 658.8 WIR 
PY  - 2018///
CY  - India
PB  - Pearson Education
KW  - Management
N1  - Includes Index
ER  -