00414nam a2200157Ia 4500008004100000020001800041082001400059100002000073245004100093250000900134260004100143300002300184500001900207600001500226650001500241240925s9999    xx            000 0 und d  a9788131519585  a658.8 KUR  aKurtz, David L. 0aPrinciples of Contemporary Marketing  a15th  aNew Delhi:bCengage Learningc,2012.  a288p.b0fOriginal  aIncludes Index  aManagement  aManagement