TY  - BOOK
AU  - Dyche, Jill
TI  - The CRM Handbook: a business guide to customer relationship management
SN  - 97888177587623
U1  - 658.812 DYC 
PY  - 2002///
CY  - New Delhi
PB  - Pearson Education
KW  - Management
N1  - Includes Index
ER  -