TY  - BOOK
AU  - Malaval, Philippe ; Abbo, Marie-Helene ; Kumar, Muneesh
TI  - Integrated Marketing Communication: pentacom
SN  - 9789332536845
U1  - 658.802 MAL 
PY  - 2015///
CY  - New Delhi
PB  - Pearson Education
KW  - Management
N1  - Includes Index
ER  -